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Evaluating Online Information

How to determine if information found on the internet is credible.

Read Critically!

Use a critical eye and a healthy dose of scepticism when viewing any information on the internet.  This includes scholarly resources you find on the web.  Ask yourself these questions as you evaluate the content.

  • Who posted/created the information and what is their motivation?  What is their reputation?  Any clues in the URL (e.g. .gov, .edu)?

  • Who is the intended audience? Is there an agenda such as selling a product, politics, religion, etc.?

  • Are known credible sources saying the same thing?

  • What is the original source of the information?  Has the information changed in the retelling?  This may be intentional but also people make mistakes!

  • What kinds of sources are linked or referenced on the site? Is the "evidence" anecdotal or consist of testimonials

  • Does the person/source offer an opposing opinion or at least acknowledge there is one?

Keep in mind:

  • Media and how a person is represented in it can make us think that we know someone we've never met before.
  • Watch out for clickbait!  Don't share information that you've gleaned only from a headline even if it is from a source that can be trusted.  Read the article first.

 

Read Laterally: SIFT Method

The SIFT* method is four steps that are quick and easy to use and an excellent way to decide if an information source is valid.

 

S - Stop  I - Investigate the source.  F - Find better coverage.  T - Trace claims, quotes, and media to the original context.

  1. Stop
  2. Investigate the source
  3. Find better coverage
  4. Trace claims, quotes, and media back to the original context

STOP  Don't engage with the source until you've asked yourself if you know the author or the website.  If you don't, more fact-checking is needed before you read or share the source. This is also where you should stop and think if you trust this source only because it reinforces a personal/community bias or perception.

INVESTIGATE THE SOURCE Knowing the expertise and the agenda of the source is vital in the decision to trust the information.  Read laterally: get off the page you are on and look around the web to see what else is out there about this source.  Wikipedia can be a great help here.

FIND BETTER COVERAGE  Sometimes you can't determine the credibility of a source or you are less concerned about the source and are more interested in a specific claim the source has made.  Go find another source (maybe one that you already know that you can trust) that is talking about this concept and investigate the claim from there.  Make use of the Oxy Library databases to investigate research claims!

TRACE TO ORIGINAL CONTEXT Go upstream to the original source.  An article, video, or post that you are viewing may have originally been reported by another source (reporting on a report).  Find the original source of the report and determine if the version of what you are seeing is being accurately represented.

*Created by Mike Caulfield.  SIFT method from Introduction to College Research by Walter D. Butler; Aloha Sargent; and Kelsey Smith is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted. 

More About Lateral Reading

The SIFT Method incorporates lateral reading.  Take a look at this short video from the University of Arizona about fact checking and lateral reading.